Brand Story

HEFANG Jewelry was founded by designer Sun Hefang with a vision to craft jewelry that reflects life’s stories and emotions. The brand seamlessly blends refined craftsmanship with modern aesthetics, bringing the philosophy of “Shine My Life” to life through every piece.

Sun Hefang graduated from Central Saint Martins College of Art and Design in London, where she honed her passion for jewelry design. She became the first Chinese designer to be awarded the gold medal at the UK’s ‘Bright Young Gems’ competition. Inspired by the beauty of everyday moments, Sun creates designs that are both meaningful and timeless, offering wearers jewelry that feels personal and unique.

CRAFT MATERIALS

At HEFANG, we use materials such as 925 silver, pearl, zirconia, gold, and diamonds, along with a variety of traditional hand-intensive setting techniques, to create elegant and interesting luxury jewelry. With over 30 years of manufacturing experience, HEFANG has its own supply chain, ensuring strict control oversupply, capacity, quality, and after-sales service.

PREMIUM MATERIALS

Sterling silver, pearls, zircons, K-gold, and diamonds

INLAY TECHNIQUE

Inheriting the traditional inlay technique from fine jewelry

SUPPLY CHAIN

Self-owned supply chain & Strict quality control

Crossover Collaboration 

In recent years, HEFANG Jewelry has been honored to collaborate with globally recognized brands such as Maserati, SK-II, Kérastase, Häagen-Dazs, Barbie, and Victoria's Secret. Each partnership reflects a thoughtful blend of HEFANG’s design ethos with the distinct identity of these brands, resulting in unique creations that thoughtfully connect with a diverse audience.

Media Press

The brand's unique approach to storytelling through jewelry has not only captured the hearts of its loyal customers but also earned recognition within the global fashion industry.

Featured in renowned publications like VOGUE, ELLE, and Harper's Bazaar, HEFANG Jewelry's designs have been praised for their originality and timeless appeal. These moments of acknowledgment affirm the brand's commitment to creating pieces that are not just accessories but meaningful expressions of individuality and style.

Milestones

2012 - 2015

HEFANG Jewelry was founded by designer Sun Hefang with the launch of the Snowflake Collection. The brand made its international debut during the 2013 London Fashion Week with the FUN Park Collection, marking its first official brand event. In a groundbreaking achievement, HEFANG became the first Chinese designer jewelry brand to be stocked at the iconic Colette boutique in Paris, gaining global recognition.

2016 - 2021

HEFANG Jewelry expanded its reach by launching on leading e-commerce platforms, including Tmall, JD, and RED, making its designs more accessible to a broader audience. The first HEFANG boutique opened in China, laying the foundation for further growth. Over the years, the brand continued to expand, establishing a strong presence with boutiques in major cities nationwide.

2022 - Present

HEFANG celebrated its 10th anniversary, a milestone marked by the enhancement of its retail experience and deeper involvement in social responsibility through initiatives like the 'LOVABLE' charity program. With a new headquarters, flagship store, and nearly 70 boutiques across China, the brand also launched its global website, embarking on an exciting new chapter of international expansion.

AWARDS

As a highly regarded designer fashion jewelry brand, HEFANG Jewelry represents the unique aesthetics and sentiment of a new generation of Chinese designers, earning recognition in the fashion design field both domestically and internationally.

BRAND STORE

HEFANG Jewelry has official flagship stors on major e-commerce platforms in China and operates innearly 60 top-tier shopping districts in first-tier citiesacross the country.