SHINE MY LIFE

BRAND STORY

“SHINE MY LIFE”

HEFANG Jewelry is a fashion jewelry brand founded by Chinese designer Sun Hefang. Combining exquisite craftsmanship with stylish expression, conveying the idea of “Shine My Life” through jewelry.

Founder, Sun Hefang graduated from Central Saint Martins College of Art and Design in London, majoring in jewelry design. She is also the first Chinese designer to win the gold medal at the UK’s ‘Bright Young Gems’ design competition. Sun excels at exploring the emotions and subtleties of daily life, then telling those stories through her jewelry.

CRAFT MATERIALS

At HEFANG, we use materials such as 925 silver, pearl, zirconia, gold, and diamonds, along with a variety of traditional hand- intensive setting techniques, to create elegant and interesting luxury jewelry. With over 30 years of manufacturing experience, HEFANG has its own supply chain, ensuring strict control over supply, capacity, quality, and after-sales service.


PREMIUM MATERIALS
Sterling silver, pearls, zircons, K-gold, and diamonds

INLAY TECHNIQUE
Inheriting the traditional inlay technique from fine jewelry

SUPPLY CHAIN
Self-owned supply chain Strict quality control

 

CROSSOVER COLLABORATION

In recent years, HEFANG Jewelry has been invited
to collaborate with several internationally
renowned brands, such as Maserati,
SK-II, Kérastase, and Häagen-Dazs.

MEDIA RRESS

HEFANG Jewelry has gained popularity among celebrities and fashion influencers with its elegant, stylish, and interesting designs. It has also garnered attention from global fashion industry, receiving extensive coverage from mainstream fashion media such as VOGUE, ELLE, and Harper's Bazaar.

 

AWARDS

As a highly regarded designer fashion jewelry brand,
HEFANG Jewelry represents the unique aesthetics and 
sentiment of a new generation of Chinese designers, 
earning recognition in the fashion design field both 
domestically and internationally.

 

PUBLIC WELFARE

HEFANG Jewelry is deeply committed to social
responsibility and environmental sustainability. 
We have launched several initiatives, including the
Water Drop Series focused on water conservation,
the Lonely Animals Series concerning endangered
species, the Little Blue Box Recycling Program addressing
environmental issues, and the ‘LOVABLE’ mental health
exhibition in collaboration with charitable foundations.

BRAND STORE

HEFANG Jewelry has official flagship stores on majore-commerce platforms in China and operates innearly 60top-tier shopping districts in first-tier citiesacross the country.